Create SEO-friendly blog posts faster with Blog Post AI. This built-in writing assistant helps you generate, refine, and publish blog content directly inside the Blog Editor, so you can move from idea to draft without switching tools.

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What is Blog Post AI?

Blog Post AI is a built-in AI writing assistant for Blogs. It helps you create SEO-friendly content from inside the Blog Editor, so you can generate and refine blog content in one place.

Blog Post AI can also search the web in real time to gather the latest information before generating content.

With Blog Post AI, you can:

  • Generate blog posts from a topic
  • Create long-form or custom content using your own prompt
  • Automatically generate images
  • Get SEO-personalized titles, descriptions, and keywords
  • Edit, rewrite, or regenerate any part of your blog
  • Publish or save drafts instantly 

Key Benefits of Blog Post AI

  • Faster drafting: Generate complete drafts in minutes.
  • Built-in SEO support: Get SEO-focused structure, metadata, and keyword guidance in the editor.
  • Flexible creation options: Use guided topic-based generation or custom prompts.
  • Smarter editing: Improve tone, clarity, readability, and length without leaving the Blog Editor.
  • Streamlined publishing: Save drafts or publish after reviewing your content. 

AI Modes Explained

Blog Post AI offers two modes: Assist Mode and Build Mode.

Assist Mode (Topic-Based Blog Generation)

Use Assist Mode when you want AI to create a full blog from a simple topic.

How it works:


Enter your topic and preferences (such as word count, target audience, and keywords). Blog Post AI generates a draft designed for readability and SEO, including an outline, headings/subheadings, SEO metadata, and relevant AI-generated images.

Best for:

  • First drafts from a simple topic idea
  • SEO-focused content
  • Faster content creation with minimal prompting 


Build Mode (Prompt Creation)

Build Mode is for users who want long-form or highly personalized outputs. It gives you more control over tone, structure, and creative direction.

How it works:

Write a custom prompt (examples below), and Blog Post AI generates content tailored to your prompt:

  • “Write a 1500-word guide on sustainable fashion for beginners.”
  • “Create a blog about the benefits of magnesium with research-backed points.” 

Best for:

  • Niche industries
  • Technical or expert-level topics
  • Writers who want creative control

Smart Editing Tools

After generating content, you can refine your post directly in the editor. You can:

  • Regenerate paragraphs
  • Improve tone, clarity, or length
  • Replace or regenerate AI images
  • Delete unused sections
  • Apply SEO enhancement suggestions

Language Translation

Blog Post AI supports multi-language content generation and translation, allowing you to create or translate blog content into different languages directly inside the editor.

  1. In Assist mode, select Personalize.
  2. Use the drop-down to select the language you want. You can also change the writing tone from this screen.

URL and Image Referencing

You can provide reference inputs to help Blog Post AI generate more contextual and aligned output.

Blog Post AI can use:

  • Reference URLs as contextual inputs during content generation
  • Image inputs when generating blog sections or related content 

How to Use Blog Post AI

  1. Go to Sites > Blogs.
  2. Open your blog and create a new blog post (or open an existing draft).
  3. In the Blog Editor, open the Ask AI panel.
  4. Choose Assist (Topic-Based) or Build (Free Prompt).
  5. Enter your topic or prompt, then click Generate.
  6. Edit and refine using the Smart Editing Tools.
  7. Click Continue when the draft is ready.
  8. Review the generated SEO information and make any needed updates.
  9. Select Draft, Publish, or Schedule, then click the action button in the top-right to apply.

Frequently Asked Questions

Q: Can I regenerate only a specific section?
Yes. Hover over any paragraph and choose Regenerate, Rewrite, or Adjust Tone.

Q: Can I change the AI-generated images?
Yes. You can replace, regenerate, or delete images anytime.

Q: Is SEO metadata generated automatically?

Yes. Blog Post AI generates the SEO title, meta description, and keywords, and you can edit them manually.

Q: Can I use both modes in the same blog?
Yes. You can start in Assist Mode and use Build Mode prompts for additional sections.


Q: What is the difference between Assist Mode and Build Mode?
Assist Mode generates a complete blog from a simple topic input. Build Mode gives you more control using custom prompts for specific or branded content.