• Calculating SMS and MMS Costs: A Step-by-Step Guide

    TABLE OF CONTENTS What Determines SMS Costs? Steps to Estimate Outbound SMS Costs What is an SMS Segment? The Steps to Estimating Outbound SMS Costs Step 1: Find the Number of Segments in your Text Step 2: Lookup Per-Segment Cost Step 3: Lookup Carrier Fees (≈$0.005) Step 4: Calculate SMS…

  • Campaign Rejection Reasons and Resolutions

    If your A2P 10DLC Campaign registration request is rejected for eligible reasons, you need to correct and resubmit your request. For a full list of eligible rejection reasons see below. If eligible, you can re-submit your Campaign registration after correcting the identified content violation by deleting and resubmitting the campaign. …

  • Configuring Sender ID and Opt-Out Language for SMS Compliance

    Overview To help you maintain compliance and protect your messaging reputation, we’ve updated the SMS compliance settings for sender ID and opt-out language. These updates ensure that the first message in every conversation—including Missed Call Text-Back (MCTB) and review requests—includes sender identification information and opt-out language, unless already present. Here’s…

  • How to submit a Campaign for A2P 10DLC ?

    TABLE OF CONTENTS Campaign Details Messaging Use Case User Consent 1.0 Messaging use case 1.1 Use Case Description 1.2 Sample Message 2.0 User Consent 2.1 How do lead/contact consent to receive messages? Methods of Obtaining User Consent 2.2 Consent Checkbox Messaging consent must ALWAYS be optional. Checkboxes cannot be pre-selected or pre-checked….

  • A2P Opt-In Form – Privacy Policy and Terms and Conditions Guidelines

    Terms of Service Requirements Include these components: Program Name and Description (name of your SMS program and description of message types) Opt-Out Instructions (texting “STOP” to the shortcode) Rejoining Instructions (how to rejoin after opting out) Help Instructions (texting “HELP” or contacting support) Carrier Liability Disclaimer (carriers not liable for…

  • List of campaign use case types for A2P 10DLC registration

    Overview The tables below show campaign use case types that will be available for registration under United States A2P 10DLC. Please note, the current maximum Campaigns per Use Case limits are as follows: 100 for NonProfit and Government Brands 200 for Private and Public Profit Brands For extensive details about…

  • Message throughput (MPS) and Trust Scores for A2P 10DLC in the US

    Under the new A2P 10DLC service for sending messages via 10-digit long code numbers in the United States, there are changes to how message sending throughput is allocated. A2P 10DLC message throughput in the US will now be determined based on your Brand type, Campaign type (use case), and Trust…

  • Microphone permission on different browsers

    If you see this and clicking on ‘Enable’ does nothing, it means that your camera/mic is blocked by (1) your browser or (2) Operating System. Learn how to fix this below!   Chrome users To check if Mic access to the website is blocked: Click on ‘Enable’ If nothing happens and…

  • Detailed Pricing for A2P 10DLC Registrations

    TABLE OF CONTENTS Important Updates for A2P 10DLC Messaging Notice 1: Shutdown of Unregistered 10DLC Messaging Notice 2: Unregistered 10DLC Message Fee Increases Notice 3: Sole Proprietor A2P 10DLC Registration Now Available Notice 4: New Requirements for A2P 10DLC Registrations A2P 10DLC Pricing Overview Registration Fees Carrier Fees AT&T Carrier…

  • Toll-Free Verification Guide for LC – Phone (US/Canada)

    The Toll-Free Messaging Verification process allows LC Phone customers to send more important business messages, and make sure your customers see them. Our users who adhere to their stated use case and all applicable rules (including LC Messaging policy) should see greatly reduced message filtering on Toll-Free traffic towards all…