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How to Set Up a Review Link in Your Review Request Email

Sending review request emails is an essential part of gathering feedback and improving your business’s reputation. Including a review link in these emails makes it easy for customers to leave feedback, but setting it up correctly is crucial. This guide will walk you through the steps to set up a review link in your review request email effectively.

Step 1: Access Settings in Reputation tab

  • Go to Reputation Tab in your sub-accounts and click on settings. You will see a section for setting up your Review Link.
  • You can set up your review Link based on which platform you would need your reviews to be obtained from users – Google, Facebook, or a Custom Link
  • This Link will be the default link used in all your Review Requests sent via Email/SMS
  • Alternatively you can also go to the Email Review Requests section of Settings tab. Open Email Builder -> Add a Button -> Set the Link URL as {{reputation.review_link}}.


Note: You wont be able to send a review request without setting up a Review Link.


By following these steps, you can seamlessly set up review links in your review request emails, streamlining the process for collecting valuable feedback from your customers.

Updated on January 20, 2025

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