How to setup Facebook and Instagram Shops?

Contents

about the Integration

Store owners can now easily publish and sync their products from their Ecommerce stores to Facebook and Instagram Shop Catalogs. This enables them to sell across multiple channels and run ads directly on their catalog products. With automatic inventory sync, store owners can manage a single inventory and effortlessly run ads across both platforms.

How to setup a Facebook or Instagram Shop?

Step 1: Create a Business Portfolio

It can be created at: https://business.facebook.com/.

Complete Business Portfolio details after login.

Step 2. Create a Facebook Shop

Step 2.1. To start the Shop creation, go to All tools > Commerce in the left menu.

Step 2.2. Create a Shop by clicking on “Add account”

Step 2.3. Complete the Shop creation

Step 2.4. Facebook page has to be created for the sales channel

Remember: Adding E-commerce website as the category is mandatory while creating Facebook Page for integration to work. If not added at this step, you can add later from About section in Facebook page

Step 2.5. Choose a Pre-created business portfolio or create a new business portfolio in this step

Step 2.6. Create a product catalogue and click Next. Complete all the steps and Submit by agreeing to TnCs.

Step 2.7. Facebook Shop Setup complete!!

Step 3. Create a Instagram Shop

Step 3.1. Click and open the created shop

Step 3.2. Add the Instagram sales channel by clicking on “Settings”

Step 3.3. Click on “Connect” to link to Instagram account to Shop

How to connect Facebook/ Instagram Shop to your Online store?

Step 1: Enable feature via Labs

To use this feature, the Multiple Facebook Pages feature should be enabled from Labs which can be found under Sub-account Settings -> Labs

Step 2: Access Integration & First-time Connection

Step 2.1. Accessing Integration:

Navigate to Sub-account Settings > Integrations > Facebook & Instagram

to access the integration.

Step 2.2. First-Time Connection: For those connecting for the first time, store owners must link their Facebook account and grant the necessary permissions.

Step 2.3. Connect Store Pages: After this, they can select the Facebook/Instagram Shop pages they wish to connect with their E-commerce Stores in the “Manage Pages” section.

Reconnection for existing Facebook/ Instagram integration users

This integration will be only available in the multiple Facebook feature, hence it should be enabled under Labs Section
In order to enable Shops, the users need to disconnect and reconnect the integration
Before re-connecting the integration, the LeadConnector integration should be removed in Facebook side as well. It can be found under Facebook Profile > settings & privacy > Settings > Search for “business integrations”.
Upon connecting again, the Shops should get enabled
If the necessary scope is not present, then an error state will be shown that the Catalog Management is disabled

Step 3: Connect Facebook Shop Pages to Online Store

Once the desired shop pages are selected, store owners can link them to their Online stores through the “Messenger Settings” in the Facebook and Instagram Integration card. The Shops tab will display the selected pages, which need to be connected to the respective stores for product publishing and syncing.

Step 4: Enable Product Syncing

Store owners have the option to enable or disable product sync for each page as required.

Product syncing from Store to Facebook shop catalogue:

How to run ads on catalogue Products in Facebook Shops?

Step 1.1. Click and open the created shop

Step 1.2. Go to Catalogue > Items

Step 1.3. Select the Products you want to run ads on and click on Advertise Set to setup ads

Important

Notes & Tips:

The Facebook Page should have Product Catalog connected to it, in order for the product sync to happen
The Facebook Page should have the category called “E-commerce Website” in order for it to get listed in Shops section
The Facebook Page categories can be managed by visiting the Facebook Page and then going to the “About” section of the page. Under “Contact and basic info”, Categories will be present
The Facebook Page should be connected to an Platform online store under Shops section, in order for the sync to take place
Only one time products will get synced to Meta marketplace, Recurring products are not supported in Meta Marketplace
If track Inventory is disabled or if the “continue selling out of stock” will set the inventory quantity to 999 as inventory is mandatory in Meta Commerce Manager.