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Understanding Pixel ID for your funnel/website event tracking

To effectively manage event tracking on your website, follow these steps to locate and create your Pixel ID:

Creating a New Facebook Pixel

  1. Access Facebook Ads Manager:
    • Open your Facebook Ads Manager.
    • Click on the top menu and select the “Pixels” link.
  2. Create a Pixel:
    • If no pixel is currently associated with your account, you will see a prompt to create one.
    • Click the green “Create a Pixel” button.
  3. Name Your Pixel:
    • Enter a name for your new pixel.
    • Click “Create” to finalize the process.

Your new pixel is now ready and can be installed in your sales funnels and websites.

Updated on January 20, 2025

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