For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:
Image
| Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia | |
| PNG JPG | 10MB | 1 Image | Not Allowed | ||
| Facebook Pages | PNG JPG GIF | 10MB | Recommended – need to keep the Width*Height – 1280 x1080Minimum 600 x 315 pixels | Unlimited Image(s) – Recommend to post 10 Image(s) or less | Not Allowed |
| InstagramBusiness Profile | PNG JPG | 8MB | Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels | 10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
| Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum6012 pixels x 6012 pixels | 9 Image(s) | Not Allowed |
| PNG JPG GIF | 5MB | Recommended – need to keep the Width*Height – 1280 x1080 | 4 Image(s) | Not Allowed | |
| Tiktok | – | – | – | – | |
| GMB | PNG JPG | 5MB | Must be greater than Width*Height – 720*720Maximum Width*Height – 3000*3000 | 1 Image | Not Allowed |
1. Instagram Story
- Image Format-JPEG
- Image size-8MB
- Count-10 image(s) or video(s)
- Video Format-MOV/MP4
- Video Size-100MB
- Video Duration- min 3sec max 30 sec
- Video width-1920 px
2. Instagram Reels - Video Format-MOV/MP4
- Video Size-1GB
- Video Duration- min 3 sec max 15 Minutes
- Video width-1920 px
- Video Thumbnail format- all
- Video Thumbnail size-8MB
3. Facebook Reels - Video Format-MOV/MP4/webM
- Video Size-1GB
- Video Duration- min 3 sec max 90 sec
- Video width-1080 * 1920 pixels (recommended)
Minimum is 540 x 960 pixels - Video Thumbnail format- Thumbnail support is not available for Facebook Reels
- Aspect Ratio – 9:16
Notes
1) Multimedia format - Posting Image(s) and Video(s) together in a single post 2) As you experiment with different kinds of images, only then you'll realize which works best for your brand. By default, these two sizes are impeccable Horizonatal (landscape): 1,024 pixel X 512 pixel Vertical (portrait): 800 pixel x 1,200 pixel
Video
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
| MP4 MOV WEBM | 1 GB | 4 sec – 5 mins | Aspect Ratio: 9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1 Video Encoding: H.264 or H.265 | 1 Video | Not Allowed | |
| Facebook Pages | MP4 MOV | 1 GB | 1 sec – 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
| InstagramBusiness Profile | MP4 MOV | 100 MB | 3 sec – 60 sec | Between 4:5 and 16:9Video Width – upto 1920 px | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
| Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec – 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| MP4 MOV | 512 MB | 0.5 sec – 140 sec | Between 1:3 and 3:1 | 1 Video | Multimedia format is allowed | |
| Tiktok | MP4 MOV WEBM | 1 GB | 3sec – 180 sec | 540 pixel resolution Minimum height 360 px and Maximum height 4096 px | 1 Video | Not Allowed |
| GMB | – | – | – | – | – | Not Allowed |
Content Length –
| Content Length | |
| 500 character and title 100 character | |
| Facebook Pages | 62000 character |
| InstagramBusiness ProfileReel Story | 2200 character 2200 character 0 character |
| Linkedin Profile and Pages | 3000 character |
| 280 character | |
| Tiktok Personal Tiktok Business | 150 character 2200 character |
| GMP | 1500 character |
Current Rate Limits based on platforms per active user:
- Google – 300/min
- Facebook – 200/hr
- Instagram – 200/hr
- TikTok – 15/day
- Twitter – 100/hr
- LinkedIn – 150/day
- Pinterest – 100 pins/min
OG Meta Tag is available in all platforms except Instagram, Tiktok and Youtube