Overview In the realm of email marketing, accurate metrics are crucial for understanding customer engagement and the effectiveness of your campaigns. Bots can artificially inflate your open and click rates, leading to misleading data. To combat this, we have introduced the Bot Detection Preventing Statistics Increment and Automation Execution feature….

This guide will help you add and verify your email domain. Verifying your domain is really important before you start sending emails. We ask everyone to do this to track opens and clicks, stop spam, and make sure only you and your team can send emails from your domain. Add…

In order to use our SMTP server, you need to use the SMTP credentials associated with your domain.  Please note that the SMTP credentials are unique for each domain you add. If you want to check the list of currently added users, or add more users, you can easily do…

Learn how conversion metrics work for tracking email campaigns and how to edit these settings. For each campaign sent, you can track purchases made as a result within a given time window. This allows you to easily see the performance of your email campaigns and make adjustments accordingly. What is…

Starting February 2024, Gmail and Yahoo will require DKIM and DMARC authentication for emails. We strongly recommends all senders set up DKIM and DMARC. For more details, check our blog post on Google and Yahoo authentication changes in 2024. What is DMARC? DMARC, or Domain-based Message Authentication Reporting and Conformance,…

From February 2024 onwards, Google and Yahoo are making it necessary for email senders to use email authentication, and there are also some important policy changes related to consent and engagement. If senders don’t follow these rules, their emails might be delayed, blocked, or marked as spam. Even though this might feel like a…

When recipients open your email, it’s generally more advantageous to display your company name instead of “Sent by Mailgun” or another third-party service. By configuring reverse DNS (rDNS), mailbox providers can be directed to present your company name in the “From” or “Sender” field. This approach not only elevates the…

Dedicated IPs offer a distinct advantage by sending your email messages from a unique, exclusive IP address. Email service providers (ESPs) closely monitor the reputation and behaviour of an IP address to determine the deliverability of emails linked to specific domains associated with that IP. Getting a dedicated IP address…

Email Validation is a process that checks if an email address is deliverable. In other words, this tool determines if it’s possible to deliver mail to that email address before you send an email. Please Note: Email validation feature is only for LC and Mailgun users.  How to enable Email Validation You…

Using 2-Way Sync for Outlook, Users can link their Outlook account with the CRM and sync emails to and from both platforms. Both platforms will create a connection when an email is first sent out from the CRM. All subsequent emails in the thread will be in sync between both…